I roll my eyes every time they excitedly pick up the dice.
As for Apocalypse World itself, there are a few minor things I don't like about the rules but there are many things I love about it. The concept and use of the History stat, character progression, simplified combat resolution, and even the consistent 7+/10+ success results needed for every dice roll, are all pretty sweet.
Now that I'm able to flip through it and leisurely take it in, I think it's negative and "controversial" reputation is undeserved. It's a pretty sick and twisted supplement, it also has a few minor things I don't like, but overall I love the artwork, the descriptions of monsters, the weird psionics system, and the randomized damage system. It's all very weird and strange but exotically beautiful.